11.18.11
THE INSIGHTS ADVANTAGE: KNOWING HOW TO WIN
New book by The Modellers’ senior Methodologist Marco Vriens The Insights Advantage: Knowing How to Win will be published on Dec 17. Thomas Harrison, Chairman and CEO of DAS, said, “…this important work will provide the CEO with a blueprint on how to compete with smarter insights.”  Click here for the complete story.

11.15.11
MARKETING SCIENCE ARTICLE
The Modellers co-authored the paper Bayesian Analysis of Hierarchical Effects, published in Marketing Science in 2011. This breakthrough paper describes a pioneering innovation we use to provide marketing decision makers with insight that allows them to maximize the impact of every marketing dollar.
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