A critical part of who we are is the fact that we are thinkers. To act on our strong belief of sharing with the industry, we routinely present and publish articles. Here is a partial listing of publications and presentations from The Modellers:

 

  
YEAR
ARTICLE TITLE
PUBLICATION
2008
 Market Share Constraints and the Loss Function in Choice Based Conjoint Analysis Marketing Science (forthcoming)
2006
 Models for Heterogeneous Variable Selection Journal of Marketing Research
2005
 Relating Customer Value to Strategic Competence: A Discrete Choice Measurement Approach (Chapter 2 in The Marketing Process in Organizational Competence) Elsevier Press
2005
 Avoiding IIA Meltdown Sawtooth Conference Proceedings
2005
 Case Study—Methods of Analysis of Just About Right scales: Factor Analysis and BiPlots. Standard Guide for Benefits and Risks Associated with the Use of Just About Right Scales, ASTM International Technical Committee, E-18 (2004) section 13.1.2.7.
2004
 An Open-label Pilot Study of the Antioxidant Effect in Healthy People of Ambrotose AO™ GlycoScience & Nutrition, 4 (2003)
2003
 Distinguishing Likelihoods, Loss Functions, and Heterogeneity in the Evaluation of Marketing Models Canadian Journal of Marketing Research
2002
 Effect of Glyconutritionals on Oxidative Stress in Human Subjects: A Pilot Study GlycoScience & Nutrition, 2 (2001) 1-10
2001
 Stimulus Ambiguity in Choice Research Doctoral Dissertation published in hardcover; available at University of Sydney and University of Utah libraries.
2000
 The Effect of Glyconutritional Supplementation on Toddlers with Failure to Thrive GlycoScience & Nutrition, 1 (2000) 1-7.
2000
 The Effect of Attribute Variation on Consumer Choice Consistency Marketing Letters, Vol. 10 (2), May 1999, p. 139.
1999
 The Benefits of Cross-Cultural Teams In Student Learning: An International Case Study Journal of Marketing Education
1999
 The Effects of Nutritional Supplements on the Symptoms of Fibromyalgia and Chronic Fatigue Syndrome Integrative Physiological and Behavioral Science, 33 (1998) 61-71
1998
 Effect of Nutritional Supplements on Quality of Life Touch Back. 1998; 3-3.
1998
 Public Support for Free Trade Agreements: The Influence of Economic Concerns, Group Identification, and Cognitive Involvement Journal of Macromarketing, Vol. 18 (1), Spring 1998, p. 11.
1998
 Non-Additive Effects in Best/ Worst Scaling Australia and New Zealand Marketing Educators Conference Proceedings
1997
 Deeper Insights into Consumer Decision Processes From Best/Worst Scaling Australia and New Zealand Marketing Educators Conference, Melbourne, Australia
1997
 Effects of Dietary Supplements on Lupus: A Retrospective Study Proceedings of the Fisher Institute for Medical Research, 1 (1997) 27-30
1997
 Effects of Nutraceutical Dietary Intervention in Diabetes Mellitus: A Retrospective Survey Proceedings of the Fisher Institute for Medical Research, 1 (1997) 19-23
1997
 An Examination of Influences Leading to Americans’ Endorsement of the Policy of Free Trade Journal of Public Policy and Marketing, Vol. 16 (1), Spring 1997, p. 93.
1995
 Let Your Fingers Do the Talking Quirk’s Marketing Research Review, October 1995
1995
 The Effect of Acemannan Immunostimulant in Combination with Surgery and Radiation Therapy on Spontaneous Canine and Feline Fibrosarcomas Journal of the American Animal Hospital Association, 31 (1995) 439-447
1995
 An Examination of the Influences Leading to Americans' Endorsement of Free Trade Proceedings, 1994 American Marketing Association Summer Educators Conference, San Francisco, CA.
1994
 Pilot Study of the Effect of Acemannan in Cats Infected with Feline Immunodeficiency Virus Veterinary Immunology and Immunopathology, 35 (1992) 177-189