“The Modellers take their mission to bridge the gap between academia and industry seriously. They think about problems conceptually, facilitate the academic study of critical issues, and translate acquired knowledge into concrete deliverables. My work with them addresses real marketing problems, and has lead to research published in top academic journals. It is a pleasure for me to be associated with them.”

— Greg Allenby, Ohio State University
 

RELATED LINKS

Advisory Board
Conferences
Articles

  

We strive to constantly develop better, innovative ways of discovering the right answers to our clients’ most important business questions by working with our academic colleagues and staying grounded in solid behavioral and psychological theory.

Additionally, we believe it’s important to share our thinking with the industry in hopes to keep moving market research to new levels of excellence. Imitation, after all, is the highest form of flattery!