Our consultants and board members present papers and case studies and make presentations at leading professional forums, training seminars, and national and international research symposiums.

 

  
YEAR
PRESENTATON TITLE
LOCATION
2008
 Introduction to Advanced Marketing Research Techniques AMA Advanced Research Techniques Forum, Asheville, NC
2007
 Making the Most of the ART Forum: An Exploration of Topics and Methods AMA Advanced Research Techniques Forum, Santa Fe, NM
2006
 Introduction to Advanced Research Techniques: Roadmap To Success AMA Advanced Research Techniques Forum, Monterey, CA
2005
 Introduction to Advanced Research Techniques: Roadmap To Success AMA Advanced Research Techniques Forum, Coeur D'Alene, ID
2005
 Data Fusion: The Parfait Model Reinventing CPG & Retail Summit: Strategies for Accelerating Profits and Revenue Growth, Ft Lauderdale, FL
2005
 Maximum Difference Technique™:Optimal Marketing Claim Evaluation Pharmaceutical Marketing Research Group Forecasting Conference, Basking Ridge, NJ
2005
 Introduction to Fusion Modelling Reinventing CPG & Retail Summit: Strategies for Accelerating Profits and Revenue Growth, Ft Lauderdale, FL
2004
 Core Values in the Workplace Upper School Assembly, Fort Worth Country Day School, Fort Worth, Texas
2004
 Power of Predictive Analytics Insightful User Conference, Boston, MA
2004
 In Search of More Accurate Models: Data Fusion Ph.D. Colloquium, Ohio State University, Columbus, OH
2003
 Beyond the Basics: Choice Modelling Methods and Implementation AMA Advanced Research Techniques Forum, Monterey, CA
2003
 Fusing Data From Multiple Sources: Segmenting for Effective Linkages AMA Advanced Research Techniques Forum, Monterey, CA
2001
 Marketing Research—Traditional and Innovative Research Methods Texas Economic & Demographic Association, Dallas/Fort Worth Chapter, Spring Quarterly Meeting, Dallas, TX
2001
 Applications of Statistics in Marketing Research First Annual Alumni Symposium, Department of Statistical Science, Southern Methodist University, TX
2001
 The Effects of Long-Term Supplementation on the Functionality and Use of Non-Drug Therapies in Patients Diagnosed with Fibromyalgia and Chronic Fatigue Syndrome Poster at the Experimental Biology Annual Meeting
2001
 The Effect of Glyconutritional Supplementation on Toddlers with Failure to Thrive Poster at the Experimental Biology Annual Meeting
2001
 Effects of Long-Term Nutritional Supplementation on Functionality In Patients Diagnosed with Fibromyalgia and Chronic Fatigue Syndrome Poster at the American Association of Chronic Fatigue Syndrome 5th International Conference
2001
 Understanding the Dynamics of Partial Profile Application in Choice Experiments AMA Advanced Research Techniques Forum, Amelia Island, FL
2001
 Understanding the Dynamics of Partial Profile Application in Choice Experiments INFORMS Marketing Science Conference, University of Maryland, MD
2001
 Solving the Variable Selection Problem in Modelling: A New Application of Hierarchical Bayes Techniques AMA Advanced Research Techniques Forum, Amelia Island, FL
2001
 Challenges and Opportunities for Bayesian Methods in Applied Research: A Practical Perspective on a Future Research Agenda Bayesian Applications and Methods Conference, Ohio State University, Columbus, OH
2001
 A Monte Carlo Comparison of the Use of Partial Profile Methods Estimate Discrete Choice Models Marketing Science Conference
2000
 Research Methods Case Study—The Advanced Photo System AMA Advanced Research Techniques Forum, Monterey, CA
2000
 Prediction and Explanation of True Preference Segments in Choice Data: A Comparison of Advanced Techniques Across Data Sets with Differing Levels of Segment Heterogeneity AMA Advanced Research Techniques Forum, Monterey, CA
1998
 Combining Best/Worst Scaling with Multi-State Choice in Understanding Consumer Rejection AMA Advanced Research Techniques Forum, Santa Fe, NM
1998
 A longitudinal study of the effects of dietary supplements on the symptoms of fibromyalgia and chronic fatigue syndrome Proceedings of the Fisher Institute for Medical Research
1997
 Interactions in Consumer Decision Processes in Best/ Worst Conjoint INFORMS Marketing Science Conference, Berkeley, CA
1997
 That’s an Easy Choice! Consumer Involvement and Choice Consistency INFORMS Marketing Science Conference, Berkeley, CA
1997
 Respondents’ Help, Learning, and Fatigue INFORMS Marketing Science Conference, University of California at Berkeley, Berkeley, CA
1996
 Consumer Involvement and Marketing Impact INFORMS Marketing Science Conference, Gainesville, FL
1996
 Revisiting Order Effects: Are They Just Differences in Random Variation? INFORMS Marketing Science Conference, University of Florida, Gainesville, FL
1995
 "Nobody Will Do That!" An Empirical Investigation of Survey Length Effects on Response Rate and Reliability in Choice Model Experiments INFORMS Marketing Science Conference, University of NSW, Sydney, Australia
1994
 How Many Degrees of Freedom are Needed in Conjoint Analysis: An Empirical Investigation Marketing Science Conference, University of Arizona, Tucson, AZ