“The Modellers’ IDT is the best simulation tool I have ever used. It does a wonderful job of making a complex model useful. It’s both intuitive and robust, plus it’s easy to copy and paste everything."

— Market Research Manager, Ortho-McNeil Pharmaceutical

 

 
 

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Choice Models

Branding
Data Fusion

 

The Modellers have developed a model-based Interactive Decision Tool™ (IDT) which allows users to take complex model data and easily interact with it to make strategic decisions.

The basic components of this tool are:

Input Tab
Specify product configurations for any product, user, patient and/or
physician type.

Model Results Tab
Determine Preference Share for a specified scenario, again for any product
or user type.

Importance Tab
Calculate dynamic importances and sensitivities.

Assumptions Tab
Specify adoption rates and other relevant user-specified inputs (e.g., patient characteristic weights).

Optimization Tab
Assess optimal product configuration using any part or all of the attributes
and levels.

Cross-Tab Tool
Conduct quick comparisons of the raw data in the same easy-to-use interface as the modeled data. The added benefit of this component is that it allows clients to have access to the raw data while we still maintain respondent privacy.