07.23.09
ADVANCED RESEARCH TECHNIQUES HELP NEWSPAPERS OPTIMIZE CONTENT AND SUBSCRIPTION PRICING

The Modellers, a full-service market research firm with offices in Minneapolis, Dallas, Detroit, Fort Worth, San Francisco, Salt Lake City and Switzerland, has established itself as a premier supplier of decision-making intelligence for the nation’s newspapers. The Modellers’ position of “we make the impossible possible” has seldom been put to a more difficult test than helping newspapers turn things around using information from advanced content and pricing optimization studies. These projects have helped several major market newspapers focus valuable resources on the right content, dramatically improving the actual and perceived quality of their products, retain subscribers, and significantly increase subscription pricing.

“Randy Hill, Vice President of the Dallas, Texas office, has been the lead manager for newspaper research,” says Jeff Brazell, company President and CEO. “Randy has a very successful track record for managing advanced newspaper research projects. He recently designed and managed very sophisticated modeling-based research projects for newspapers in several major markets around the country. His experience and success record makes him our go-to guy for newspaper research,” says Dr. Brazell.

The Modellers is known for successfully conducting difficult, complex and sophisticated market research. “Even the ‘impossible to do’ projects,” says Randy Hill. “Companies come to us with what everyone else says is ‘too hard’ because of our track record of success in difficult projects, which owes to the experience, dedication, training, PhD-level education, and professionalism that The Modellers’ staff exude and that each and every client enjoys.”

The Modellers specializes in advanced analytics, optimization, and predictive modeling research studies, providing clients with deep and accurate insights into what will happen when various combinations of attributes are configured or modeled. The Modellers delivers results in a software simulator tool that allows decision makers to play “what if?” with many combinations of possibilities. This “discovery power” leads to development of product or message configurations that outperform current base case scenarios by a significant margin.

The Modellers’ depth and breadth of experience reaches across many facets of strategic marketing, including product development, pricing, segmentation, message optimization and line/portfolio optimization studies. The firm’s goal is to create value for clients by delivering studies that combine advanced theoretical and methodological research knowledge with solid, practical business sense. Clients include pharmaceutical, health sciences, technology, CPG, communications, food services, entertainment, finance, hospitality, retail, and many others.

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