Mr. Chen recently joined The Modellers after two years in automotive research with Synovate. While there he consulted on numerous automotive clinics for clients such as Nissan-Infiniti and Hyundai-Kia on everything from perceived quality to pricing and communications strategy. He brings a breadth of experience ranging from study development to client relations. Kenny received his MBA from the University of Utah with an emphasis in international business and finance. He is fluent in Mandarin Chinese and Cantonese and has a strong interest in brand positioning, particularly in the global marketplace. Following his MBA program, he spent three years in southern China with a footwear and apparel manufacturer where he worked on brand management and product development with brands such as Puma, Sketchers and Sean-John. Kenny is now based in Salt Lake City where he lives with his wife. Having grown up in Utah, Kenny enjoys nearly every outdoor activity; hiking, camping, fishing, biking, and snowboarding just to name a few. Kenny also enjoys competitive sports such as basketball, football, soccer and of course ping pong. He participates in various recreational leagues and clubs throughout the year. |
