Mark has over 25 years of marketing, advertising and research experience. Before joining The Modellers, Mark held a variety of consulting, marketing and management positions including, Wirthlin Consulting (Founder/President), Harris Interactive (SVP, Sr. Consultant), Wirthlin Worldwide (COO), Woodcraft (CMO), The Woodworkers Club (Founder/President) and Procter & Gamble and Kraft General Foods (brand management). Mark has particular expertise in the areas of branding, reputation, positioning, strategic planning, communications, advertising and new product development and launch. He has helped guide the efforts of some of the world's leading companies, including Intel, Microsoft, Procter & Gamble, eBay, Yahoo!, Samsung, Kellogg's, Kraft General Foods, Monsanto, Boeing, and Fannie Mae. Mark lives in the Salt Lake valley with his wife and four children. He has a great passion for all things outdoors, including camping, hiking, boating, horseback riding, fishing, hunting, skiing and snowmobiling. Mark has lived and worked in Japan, and speaks fluent Japanese. He holds a BA in Japanese from Brigham Young University, and an MBA with a concentration in Marketing from the Wharton School at the University of Pennsylvania. |
