Michael Smith SENIOR STATISTICAL ANALYST

Michael Smith graduated for Brigham Young University with a B.S. in Statistics-Business and an M.S. degree in Statistics. While attending college, he worked for Rolls Royce as a statistics instructor for the company’s Six Sigma program and as a teaching assistant within the Statistics Department.

Michael has been with The Modellers as a Senior Statistical Analyst for over 9 years and brings a wealth of statistical modeling experience to the table. He helps to mentor and train the current team of analyst on Bayesian modeling and other modeling methodologies and techniques. He enjoys looking into new analytical methods and new techniques to make sure that the client gets the most meaningful and accurate results. He has in-depth and on-hand knowledge and experience in analyzing and modeling news media data. Michael also has extensive experience using multivariate and other techniques including discrete choice modeling, segmentation, DFA classification, data fusion, perceptual mapping, regression, structural equation modeling, and other forms of linked and predictive modeling.

Michael spends most of his free time with his wife and five children. He also enjoys following professional sports and is an avid baseball statistics geek.

Michael can be reached at 801-290-3816 or mike.smith@themodellers.com.