The Power of Combining Rational, Emotional, and Social Motivators to Segment Your Market
An effective segmentation should be the foundation of your marketing strategies and tactical planing. Unfortunately, too many segmentation efforts fall short of this potential.
The Modellers' highRES Motivational Segmentation approach brings the critical aspects of Rational, Emotional, and Social motivators together in a model that links directly with your media targeting tools and/or databases. This results in a powerful segmentation that effectively informs communications and targeting strategy, inspires creative development and directly guides media and direct marketing execution.
In this Webinar, you'll learn of the powerful decision making principles behind our highRES approach and you see how these studies are executed and the results they produce.
Our consultants and board members present papers and case studies and make presentations at leading professional forums, training seminars, and national and international research symposiums.
A critical part of who we are is the fact that we are thinkers. To act on our strong belief of sharing with the industry, we routinely present and publish articles.